Friday, May 02, 2025
In this episode of the Marketing Secrets podcast, Russell Brunson interviews Richmond Dinh about his revolutionary Tiny Challenge™ method that's helping coaches and consultants get their first clients—and scale to six figures and beyond—with remarkable speed and simplicity.
Tiny Challenges™ are the simplest, most effective way to generate high-ticket sales without complicated funnels, expensive ads, or technical expertise. This innovative approach works whether you're just starting out or scaling to multiple seven figures, and it's transforming how coaches and consultants connect with their ideal clients.
This game-changing episode reveals:
Group challenges have become a popular marketing and sales strategy, but they come with significant barriers, especially for beginners:
"A lot of people get overwhelmed... they hear people talking about having a challenge with a thousand people, and they get scared," Russell explains. "They want to be a coach or trainer, but the numbers freak them out."
Richmond Dinh identified the key fears that prevent most coaches from getting started:
But the most paralyzing fear? "My biggest fear was what if one person shows up—that would be the worst," Richmond shares.
This insight became the genesis of the Tiny Challenge™ concept.
A Tiny Challenge™ is exactly what it sounds like—a challenge specifically designed for just one person. Instead of trying to attract hundreds or thousands of participants, you focus on delivering exceptional value to a single prospect over 3-7 days (with 5 days being the sweet spot).
Richmond explains why this approach is revolutionary: "For the participant, that would be the best thing... it's 100% one-on-one time. That would be a far superior offer for them. And then I probably would close higher as well."
The benefits of Tiny Challenges™ extend far beyond simplicity:
The Tiny Challenge™ follows a simple, repeatable structure that consistently delivers results:
On the first day, you gather critical information about your participant:
Richmond emphasizes that "data is dollars"—this information is invaluable for tailoring your content and offer.
These days focus on teaching your framework or methodology with immediate implementation:
The final day follows a strategic sequence:
For those who don't say yes immediately, schedule a sixth call as a follow-up.
The data from Richmond's 200+ students implementing this method speaks for itself:
"We've never had someone do 0 out of 10, the average is 3 out of 10 in the first 10, and then it becomes 4 out of 10, then 5 or 6 out of 10. They just get better."
What makes this approach so versatile is that it works at any level of business. Russell's immediate insight was applying this to his high-ticket consulting:
"What if I want to do this? What if I said I'm going to do a five-day one-on-one challenge, and I put it out to my audience... You're going to get five one-hour calls with me. We're going to do a process and framework to get you a webinar. It's $100,000 for five days, one-on-one with me."
He continues, "And then at the end of five days, I could say, 'Hey, based on this, you paid $100,000 for this. I have a $250,000 offer where you can come out here for a full day. We're going to build out the rest of it, and you have a chance to do a presentation at my event.' You already spent $100,000, so we'll apply that, so it's $150,000 more."
This demonstrates how Tiny Challenges™ can scale from beginner coaches charging $2,000 all the way to established experts charging $250,000 or more.
Ready to implement this strategy in your business? Here's a simple process to follow:
Ready to implement what you've learned? Here's a simple three-step challenge to start breaking limiting patterns today:
Richmond recommends doing at least 10 Tiny Challenges™ before considering a shift to group challenges or hybrid approaches, as the experience and feedback are invaluable.
Traditional lead generation methods often suffer from low conversion rates, high costs, and complicated technical requirements. Tiny Challenges™ address all these problems:
As Richmond explains, "The tactics of business are actually pretty easy. The hardest thing is recognizing and rebuilding your patterns that will allow you to actually execute the game plan." Tiny Challenges™ provide a simple pattern that anyone can execute successfully.
Ready to implement Tiny Challenges™ to generate high-quality leads? Check out these essential resources:
Join Russell's 3-day virtual event where you'll learn the exact framework for "one-to-many" selling that can help you sell anything to anyone online - even if you're an introvert with zero followers!
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Don't miss future episodes of The Russell Brunson Show where Russell shares his cutting-edge strategies for building and scaling businesses. Each episode delivers actionable insights from his experience building multiple 8-figure companies and coaching thousands of entrepreneurs.
Most coaches can effectively manage 4-5 Tiny Challenges™ per week, which means you could potentially conduct 20 per month. This is manageable because there's minimal prep work involved once you've established your framework.
The beauty of Tiny Challenges™ is that they work well for beginners. You don't need to be the world's foremost expert—you just need to be a few steps ahead of your participant. The intimate format allows you to tailor your advice specifically to their situation.
Yes! Richmond mentioned successful Tiny Challenges™ in niches ranging from Qigong instruction to accounting services. The key is solving a specific problem that your audience wants resolved.
Schedule a sixth call specifically for addressing objections and questions. This follow-up call often converts those who needed more time to consider the investment.
Tiny Challenges™ are superior to free strategy sessions because they provide multiple touchpoints, allow you to demonstrate value over time, and create a natural context for presenting an offer. They compress what might otherwise be weeks of relationship-building into just 5 days.
Connect with Richmond Dinh on Instagram @coachrichmonddinh to learn more about implementing Tiny Challenges™ in your business.
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