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Primary Blog/Lead Generation & List Building/Tiny Challenges for Every Size Business with Richmond Dinh | Russell Brunson

Tiny Challenges for Every Size Business with Richmond Dinh | Russell Brunson

Friday, May 02, 2025

The Most Powerful Lead Generation Method You Haven't Tried Yet:

Tiny Challenges for Every Size Business

​In this episode of the Marketing Secrets podcast, Russell Brunson interviews Richmond Dinh about his revolutionary Tiny Challenge™ method that's helping coaches and consultants get their first clients—and scale to six figures and beyond—with remarkable speed and simplicity.

Tiny Challenges™ are the simplest, most effective way to generate high-ticket sales without complicated funnels, expensive ads, or technical expertise. This innovative approach works whether you're just starting out or scaling to multiple seven figures, and it's transforming how coaches and consultants connect with their ideal clients.

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What You'll Learn in This Episode

This game-changing episode reveals:

  • How to generate high-ticket sales ($3,000-$15,000) without complicated funnels or ads
  • Why running challenges with just one person at a time is more effective than group challenges
  • The exact 5-day framework Richmond uses to achieve 30% close rates (minimum) with beginners
  • How to go from your first client to $100,000+ using only Tiny Challenges™
  • Russell's million-dollar insight for using this method to sell $250,000 consulting packages

The Problem with Traditional Challenges (And Why Most People Never Start)

Group challenges have become a popular marketing and sales strategy, but they come with significant barriers, especially for beginners:

"A lot of people get overwhelmed... they hear people talking about having a challenge with a thousand people, and they get scared," Russell explains. "They want to be a coach or trainer, but the numbers freak them out."

Richmond Dinh identified the key fears that prevent most coaches from getting started:

  • Fear of nobody showing up (embarrassing but not devastating)
  • Fear of technical issues with webinar platforms
  • Fear of presenting to large groups for five consecutive days
  • Fear of getting difficult questions they can't answer

But the most paralyzing fear? "My biggest fear was what if one person shows up—that would be the worst," Richmond shares.

This insight became the genesis of the Tiny Challenge™ concept.

What is a Tiny Challenge™? The One-Person Approach to Client Acquisition

A Tiny Challenge™ is exactly what it sounds like—a challenge specifically designed for just one person. Instead of trying to attract hundreds or thousands of participants, you focus on delivering exceptional value to a single prospect over 3-7 days (with 5 days being the sweet spot).

Richmond explains why this approach is revolutionary: "For the participant, that would be the best thing... it's 100% one-on-one time. That would be a far superior offer for them. And then I probably would close higher as well."

The benefits of Tiny Challenges™ extend far beyond simplicity:

  • No scheduling conflicts: You arrange times directly with each participant
  • No technical requirements: Can be done via phone call or any simple communication tool
  • No presentation skills needed: Just have a conversation rather than formal teaching
  • No marketing costs: Most coaches can find 10 prospects from their existing networks

The 5-Day Tiny Challenge™ Framework

The Tiny Challenge™ follows a simple, repeatable structure that consistently delivers results:

Day 1: The 5 F's Framework

On the first day, you gather critical information about your participant:

  • Future: What are their goals for the next 4 months?
  • Frustrations: What are they struggling with right now?
  • Failures: Where have they tried and failed in the past?
  • Fears: What are they most afraid of?
  • Framing: Setting clear expectations by asking permission to present an offer on day 5

Richmond emphasizes that "data is dollars"—this information is invaluable for tailoring your content and offer.

Day 2-4: Content Delivery & Implementation

These days focus on teaching your framework or methodology with immediate implementation:

  • Present one piece of your system or framework each day
  • Assign "tiny homework" that takes less than 5 minutes to complete
  • Have participants complete homework during the call to ensure implementation
  • Answer questions and provide personalized guidance

Day 5: Recap, Referrals, and Offer

The final day follows a strategic sequence:

  • Recap the progress and wins from the challenge
  • Ask for referrals (two people who would benefit from the same experience)
  • Present your offer based on their specific needs identified throughout the challenge

For those who don't say yes immediately, schedule a sixth call as a follow-up.

Results You Can Expect from Tiny Challenges™

The data from Richmond's 200+ students implementing this method speaks for itself:

  • Minimum close rate: 30% (3 out of 10) for first-time coaches
  • Improved close rate: 40-70% as you gain experience
  • Price points: Starting at $2,000-3,000, increasing to $5,000+ with confidence
  • Record sale: $15,000 for a high-ticket program from a single Tiny Challenge™

"We've never had someone do 0 out of 10, the average is 3 out of 10 in the first 10, and then it becomes 4 out of 10, then 5 or 6 out of 10. They just get better."

How Russell Plans to Use Tiny Challenges™ for High-Ticket Offers

What makes this approach so versatile is that it works at any level of business. Russell's immediate insight was applying this to his high-ticket consulting:

"What if I want to do this? What if I said I'm going to do a five-day one-on-one challenge, and I put it out to my audience... You're going to get five one-hour calls with me. We're going to do a process and framework to get you a webinar. It's $100,000 for five days, one-on-one with me."

He continues, "And then at the end of five days, I could say, 'Hey, based on this, you paid $100,000 for this. I have a $250,000 offer where you can come out here for a full day. We're going to build out the rest of it, and you have a chance to do a presentation at my event.' You already spent $100,000, so we'll apply that, so it's $150,000 more."

This demonstrates how Tiny Challenges™ can scale from beginner coaches charging $2,000 all the way to established experts charging $250,000 or more.

How to Get Started with Your First Tiny Challenge™

Ready to implement this strategy in your business? Here's a simple process to follow:

Take Action: Your Pattern Interrupt Challenge

Ready to implement what you've learned? Here's a simple three-step challenge to start breaking limiting patterns today:

  • Find your first participant: Reach out to your immediate network (friends, family, colleagues, social media connections)
  • Choose a commitment piece (one of the following):
    Have them donate $20 to a charity of their choice
    Have them sign a commitment letter
    Charge a small, refundable deposit ($17-27)
  • Schedule your 5 calls: Arrange mutually convenient times over a 5-day period
  • Prepare your framework: Determine what key concepts you'll teach on days 2-4
  • Create your offer: Based on their needs, prepare a 3-6 month coaching package

Richmond recommends doing at least 10 Tiny Challenges™ before considering a shift to group challenges or hybrid approaches, as the experience and feedback are invaluable.

Why Tiny Challenges™ Work Better Than Traditional Lead Generation

Traditional lead generation methods often suffer from low conversion rates, high costs, and complicated technical requirements. Tiny Challenges™ address all these problems:

  • Higher conversion rates: The intimate format builds stronger relationships
  • Zero marketing costs: No need for paid ads or complex funnels
  • Minimal technical requirements: Can be done via phone call or any video platform
  • Faster feedback loop: Learn what works and iterate quickly
  • No leaky funnel: 100% show-up rate compared to traditional webinars or challenges
  • Built-in referral system: Each challenge potentially generates two more leads

As Richmond explains, "The tactics of business are actually pretty easy. The hardest thing is recognizing and rebuilding your patterns that will allow you to actually execute the game plan." Tiny Challenges™ provide a simple pattern that anyone can execute successfully.

Additional Resources for Lead Generation

Ready to implement Tiny Challenges™ to generate high-quality leads? Check out these essential resources:

Join Russell's 3-day virtual event where you'll learn the exact framework for "one-to-many" selling that can help you sell anything to anyone online - even if you're an introvert with zero followers!

The #1 funnel builder on the planet that helps you convert your online visitors into paying customers - with the easiest to use, fastest, and most optimized platform for turning clicks into cash!

Subscribe For More Business-Transforming Insights

Don't miss future episodes of The Russell Brunson Show where Russell shares his cutting-edge strategies for building and scaling businesses. Each episode delivers actionable insights from his experience building multiple 8-figure companies and coaching thousands of entrepreneurs.

Frequently Asked Questions About Tiny Challenges™

How many Tiny Challenges™ can I run simultaneously?

Most coaches can effectively manage 4-5 Tiny Challenges™ per week, which means you could potentially conduct 20 per month. This is manageable because there's minimal prep work involved once you've established your framework.

What if I don't have enough expertise to run a Tiny Challenge™?

The beauty of Tiny Challenges™ is that they work well for beginners. You don't need to be the world's foremost expert—you just need to be a few steps ahead of your participant. The intimate format allows you to tailor your advice specifically to their situation.

Can Tiny Challenges™ work in any niche?

Yes! Richmond mentioned successful Tiny Challenges™ in niches ranging from Qigong instruction to accounting services. The key is solving a specific problem that your audience wants resolved.

What's the best way to follow up if someone doesn't purchase on Day 5?

Schedule a sixth call specifically for addressing objections and questions. This follow-up call often converts those who needed more time to consider the investment.

How do Tiny Challenges™ compare to offering free strategy sessions?

Tiny Challenges™ are superior to free strategy sessions because they provide multiple touchpoints, allow you to demonstrate value over time, and create a natural context for presenting an offer. They compress what might otherwise be weeks of relationship-building into just 5 days.


Connect with Richmond Dinh on Instagram @coachrichmonddinh to learn more about implementing Tiny Challenges™ in your business.​