Spencer Pratt — yes, the guy from The Hills — made a campaign ad with AI for zero dollars. No donors, no consultants, no political machine. And it pulled more views than the entire campaign of the sitting mayor of Los Angeles, who’s backed by hundreds of millions of dollars. The political establishment spent a decade building a system to control who gets attention… and a reality TV star with a laptop just broke it.

In this episode I break down exactly how — because the same technique works in your business, not just a mayor’s race. These ads don’t land because they look like political ads; they land because they look like movies. I’ll show you the engine underneath: a 130-year-old idea from French psychologist Gustave Le Bon, the false-belief framework I teach in Expert Secrets, and the uncomfortable line I think all of us have to draw now that anyone can deepfake anyone for free. I’ve lived one side of this — I bootstrapped ClickFunnels against an entire industry that said I couldn’t compete — so I’m not watching this one from the outside.

Key Highlights:

Here’s what I keep coming back to: for 130 years, the people who could afford to create images controlled the crowd. That era just ended. AI gave the images to everyone — and once the tools are free, the only thing left that matters is the story. The political machine is learning that the hard way in LA right now, and your market is no different. So the real question isn’t whether these AI ads are fair or dangerous. It’s this: in your own business, are you still paying for the old machine… or are you the one building with the new tools? Are you Spencer Pratt in this story — or are you Karen Bass?

Ready to transform your business and your relationships? Check out these essential resources:

AI Secrets Challenge: Most people are either afraid of AI or using it as a toy. Russell built a challenge that teaches you how to actually MAKE MONEY with AI — not just be productive, but build real income. The best defense against being manipulated by AI companies is understanding the technology well enough to profit from it yourself.

Selling Online Challenge: Join Russell's 3-day virtual event where you'll learn the exact framework for "one-to-many" selling that can help you sell anything to anyone online - even if you're an introvert with zero followers!

ClickFunnels: The #1 funnel builder on the planet that helps you convert your online visitors into paying customers - with the easiest to use, fastest, and most optimized platform for turning clicks into cash!

Don't miss future episodes of The Russell Brunson Show where Russell shares his cutting-edge strategies for building and scaling businesses. Each episode delivers actionable insights from his experience building multiple 8-figure companies and coaching thousands of entrepreneurs.

If you want to succeed in 2025, focus on what matters: build break-even funnels, track your key metrics, create more ad content, stay curious, and most importantly—don’t quit. Success comes to those who keep going, stay focused, and never stop learning. Let’s make this your best year yet.