For years people have asked me the same question: Russell, if you could only build one funnel, what’s the best one? And my answer always frustrates them — it depends. But here’s what almost nobody realizes: inside every business, there’s only ONE funnel that actually matters. You might look at the two hundred funnels I’ve built and think it’s chaos… it’s not. All the rest are just appendages to the one funnel that rules them all.

I’m calling in from Lake Powell over the Fourth of July — fireworks, family, the whole thing — and with Funnel Hacking Live AI now about two and a half months out and more than half sold out, I wanted to give you a taste of what that room actually feels like. So I’m sharing one of my all-time favorite presentations from the last FHL: “One Funnel to Rule Them All.” I’ll walk you inside my actual brain — the exact thought process I’d charge you for in a consult — to find the single funnel your whole business should be built around.

Key Highlights:

Here’s what I hope you take from this: you probably don’t have a traffic problem or a product problem. You have a “too many funnels” problem — energy scattered across a dozen things when your whole business should be pouring into one. Find the funnel that rules them all, get it converting, and every other funnel becomes a feeder that makes it stronger. So let me ask you the same thing I’d ask if you hired me: out of everything you’re building right now, which one funnel actually matters… and what would happen if that were the only one you fixed this quarter?

Ready to transform your business and your relationships? Check out these essential resources:

Funnel Hacking Live AI: Russell is bringing FHL back for one night only this September — and this time you don’t just leave inspired, you leave with working, sellable funnels and AI systems actually running. Half the usual tickets, double the customer base, and the floor is already gone.

Selling Online Challenge: Join Russell's 3-day virtual event where you'll learn the exact framework for "one-to-many" selling that can help you sell anything to anyone online - even if you're an introvert with zero followers!

ClickFunnels: The #1 funnel builder on the planet that helps you convert your online visitors into paying customers - with the easiest to use, fastest, and most optimized platform for turning clicks into cash!

Don't miss future episodes of The Russell Brunson Show where Russell shares his cutting-edge strategies for building and scaling businesses. Each episode delivers actionable insights from his experience building multiple 8-figure companies and coaching thousands of entrepreneurs.

If you want to succeed in 2025, focus on what matters: build break-even funnels, track your key metrics, create more ad content, stay curious, and most importantly—don’t quit. Success comes to those who keep going, stay focused, and never stop learning. Let’s make this your best year yet.