The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30

Monday, September 22, 2025

Listen To Today's Episode:

Episode Recap:

In this episode of The Russell Brunson Show, I’m bringing you inside one of our weekly VIP Q&A calls from the One Funnel Away Challenge… and I got on my soapbox for this Q&A for sure! I definitely had some thoughts to share! Haha!

I don’t do a lot of these Q&As on the main podcast anymore, but this one was too good not to share. We talked about offer sequencing, webinar funnels, why most people are overwhelmed, and how to actually build momentum without building 47 funnels at once.

Someone asked, “Should I build the course first, or sell it first?”

Another asked, “Should I share my price on a $2,000 offer or send people to a call?”

And a few just said, “I’m stuck and don’t know what to focus on next.”

That’s when I started going off… because these are the exact mistakes that keep people broke.

So this episode is for the overwhelmed entrepreneur who’s doing everything… Or building the wrong thing… And wondering why the money isn’t coming in yet.

If that’s you, this might be the reset you need.

Key Highlights:

Why I hate when people build the course before they sell it

How to build a webinar that closes - even if you’re not good at selling

The weekly rhythm that helped me go from idea to 2 Comma Club

What to do if you’re scared of selling (but still want to make money)

The easiest path to your first 2 or 3 high-ticket sales without a call center

And why the people who last 10+ years always have a killer front-end offer

Plus… If you haven’t joined the new version of OFA yet, go to OneFunnelAway.com. It’s completely free for ClickFunnels members, and I do calls like this almost every Friday.

Come hang out.

Additional Resources for Entrepreneurs

Ready to transform your business and your relationships? Check out these essential resources:

Selling Online Challenge: Join Russell's 3-day virtual event where you'll learn the exact framework for "one-to-many" selling that can help you sell anything to anyone online - even if you're an introvert with zero followers!

ClickFunnels: The #1 funnel builder on the planet that helps you convert your online visitors into paying customers - with the easiest to use, fastest, and most optimized platform for turning clicks into cash!

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Don't miss future episodes of The Russell Brunson Show where Russell shares his cutting-edge strategies for building and scaling businesses. Each episode delivers actionable insights from his experience building multiple 8-figure companies and coaching thousands of entrepreneurs.

Frequently Asked Questions

What are reaction videos in marketing?

Short videos where you watch a niche-relevant clip and respond with your expert take. They work because the hook is built in and your value rides existing interest.

Do reaction videos help with lead generation?

Yes. Use comment keywords to trigger DMs, then send long-form content or opt-ins. This turns views into contacts you can nurture through email and community.

How often should I post reaction content?

Daily if possible. At minimum, three times per week. Batch record so you stay consistent while you travel or launch.

What makes a good reaction clip to choose?

Pick clips that touch problems your offer solves. If your product helps with taxes, structure, ads, offers, or content systems, pick clips in that lane so the next step is obvious.

How do I avoid platform penalties for external links?

Keep users on platform. Ask them to comment a keyword. Deliver links in DMs. You keep reach while still moving people into your funnel.

Can this work outside Instagram?

Yes. The format ports to TikTok, Facebook Reels, YouTube Shorts. Use Shorts to feed your long-form YouTube, then your email list and community.

How do I monetize without feeling salesy?

Teach first. Offer a deeper resource second. Inside your free community, show the value ladder. When people ask for help, invite them up.

What if I am not “a natural” on camera?

Practice first-take honesty. Speak to your younger self. Correct, clarify, and add context like you would to a client. The goal is service, not performance.

Final Thoughts

If you want to succeed in 2025, focus on what matters: build break-even funnels, track your key metrics, create more ad content, stay curious, and most importantly—don’t quit. Success comes to those who keep going, stay focused, and never stop learning. Let’s make this your best year yet.