In this episode of The Russell Brunson Show, I sit down with Oren Klaff, author of Pitch Anything and one of the most fascinating minds in the world of high stakes dealmaking.

Before we even got into the frameworks, Oren told the wild story of how he bought and built a full scale Apollo spacecraft replica for his office and why it instantly changed the way people engage with him. From there, we dug into the psychology that drives billion dollar negotiations, why most entrepreneurs lose deals before they ever begin, and how status, power, and certainty shape every meaningful business interaction.

If you have ever felt intimidated pitching someone with more money, more experience, or more authority, this conversation is going to flip the way you see negotiations forever.

Key Highlights:

This conversation is a masterclass in understanding power, status, and human behavior inside real negotiations. Oren is operating in a world where he is pitching billion dollar funds, founders, and private equity groups, yet every principle applies to anyone selling, pitching, or persuading at any level.

Once you see how people behave when they feel powerful and how quickly everything shifts when you level the status field, you will never approach a deal the same way again. If you want to learn more from Oren, you can find his work at orenklaff.com.

Ready to transform your business and your relationships? Check out these essential resources:

Selling Online Challenge: Join Russell's 3-day virtual event where you'll learn the exact framework for "one-to-many" selling that can help you sell anything to anyone online - even if you're an introvert with zero followers!

ClickFunnels: The #1 funnel builder on the planet that helps you convert your online visitors into paying customers - with the easiest to use, fastest, and most optimized platform for turning clicks into cash!

Don't miss future episodes of The Russell Brunson Show where Russell shares his cutting-edge strategies for building and scaling businesses. Each episode delivers actionable insights from his experience building multiple 8-figure companies and coaching thousands of entrepreneurs.

If you want to succeed in 2025, focus on what matters: build break-even funnels, track your key metrics, create more ad content, stay curious, and most importantly—don’t quit. Success comes to those who keep going, stay focused, and never stop learning. Let’s make this your best year yet.