Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31

Monday, September 22, 2025

Listen To Today's Episode:

Episode Recap:

This episode of The Russell Brunson Show might change the way you think about what’s really holding you back.

I sat down with Jessica Cunningham, founder of Belief Coding®, to talk about the invisible patterns that run our lives, our businesses, and even our health. I first met Jessica in London, and the more I heard her talk about subconscious beliefs and identity shifts, the more I knew I needed to get her on the show.

This isn’t about mindset fluff. It’s about the deep, often hidden programming that can keep you stuck no matter how good your funnel is.

We talked about:

The link between trauma, identity, and success

Why high-achievers often sabotage themselves right before they hit their goals

How unresolved beliefs can show up as physical pain, anxiety, or even back problems

What “belief coding” actually looks like in practice

Why your brain might be trying to protect you from getting what you say you want

How to spot the subconscious resistance patterns in your own life

She even challenged me to look at what my torn biceps might be telling me… and I’m not gonna lie, I think she’s onto something.

Whether you're scaling your business or just trying to get unstuck, this episode will make you look at your internal game in a whole new way.

Want to dive deeper into Jessica's world of belief coding and subconscious rewiring? Follow her on Instagram at @belief_coding!

Additional Resources for Entrepreneurs

Ready to transform your business and your relationships? Check out these essential resources:

Selling Online Challenge: Join Russell's 3-day virtual event where you'll learn the exact framework for "one-to-many" selling that can help you sell anything to anyone online - even if you're an introvert with zero followers!

ClickFunnels: The #1 funnel builder on the planet that helps you convert your online visitors into paying customers - with the easiest to use, fastest, and most optimized platform for turning clicks into cash!

Subscribe For More Business-Transforming Insights

Don't miss future episodes of The Russell Brunson Show where Russell shares his cutting-edge strategies for building and scaling businesses. Each episode delivers actionable insights from his experience building multiple 8-figure companies and coaching thousands of entrepreneurs.

Frequently Asked Questions

What are reaction videos in marketing?

Short videos where you watch a niche-relevant clip and respond with your expert take. They work because the hook is built in and your value rides existing interest.

Do reaction videos help with lead generation?

Yes. Use comment keywords to trigger DMs, then send long-form content or opt-ins. This turns views into contacts you can nurture through email and community.

How often should I post reaction content?

Daily if possible. At minimum, three times per week. Batch record so you stay consistent while you travel or launch.

What makes a good reaction clip to choose?

Pick clips that touch problems your offer solves. If your product helps with taxes, structure, ads, offers, or content systems, pick clips in that lane so the next step is obvious.

How do I avoid platform penalties for external links?

Keep users on platform. Ask them to comment a keyword. Deliver links in DMs. You keep reach while still moving people into your funnel.

Can this work outside Instagram?

Yes. The format ports to TikTok, Facebook Reels, YouTube Shorts. Use Shorts to feed your long-form YouTube, then your email list and community.

How do I monetize without feeling salesy?

Teach first. Offer a deeper resource second. Inside your free community, show the value ladder. When people ask for help, invite them up.

What if I am not “a natural” on camera?

Practice first-take honesty. Speak to your younger self. Correct, clarify, and add context like you would to a client. The goal is service, not performance.

Final Thoughts

If you want to succeed in 2025, focus on what matters: build break-even funnels, track your key metrics, create more ad content, stay curious, and most importantly—don’t quit. Success comes to those who keep going, stay focused, and never stop learning. Let’s make this your best year yet.