Secrets of Autosuggestion: Emile Coué’s Thoughts on Reprogramming Your Mind | #Success - Ep. 68

Monday, September 22, 2025

Listen To Today's Episode:

Episode Recap:

In this vault episode of The Russell Brunson Show, I pull out a rare book from Emile Coué, the man who pioneered the idea of autosuggestion. Long before Napoleon Hill and other New Thought leaders, Coué was teaching how to reprogram the subconscious mind, and the same principles still drive personal growth and persuasion today.

I’ll walk you through the difference between thoughts, outside suggestions, and the practice of autosuggestion… And why the third is the key to real transformation. You’ll hear Coué’s most famous daily phrase, why it works so powerfully, and how this one simple tool can change your mindset, your habits, and even the way you sell.

Key Highlights:

The difference between thoughts, outside suggestions, and intentional autosuggestions

Why autosuggestion works better than affirmations your brain doesn’t believe

The exact phrase Coué taught his students to repeat daily…

Real examples of how I weave in ‘hypnotic’ autosuggestions into my sales presentations and webinars

Coué’s method isn’t just about positive thinking… It’s about taking control of what your subconscious mind believes. When you understand how suggestions shape beliefs, you can use them to transform yourself and to influence others in a powerful, ethical way. This episode connects the dots between a century-old book and the presentations, pitches, and funnels we use today!! It’s insane! You’ll love it!

If you want my notes on the Coué method and a printable version of his daily autosuggestion quote, click the link in the description and grab it for free!!

Additional Resources for Entrepreneurs

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Short videos where you watch a niche-relevant clip and respond with your expert take. They work because the hook is built in and your value rides existing interest.

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Final Thoughts

If you want to succeed in 2025, focus on what matters: build break-even funnels, track your key metrics, create more ad content, stay curious, and most importantly—don’t quit. Success comes to those who keep going, stay focused, and never stop learning. Let’s make this your best year yet.