Launching ClickFunnels Connect and The Truth About Influence with McCall Jones | #Marketing - Ep. 39

Monday, September 22, 2025

Listen To Today's Episode:

Episode Recap:

This episode of The Russell Brunson Show takes you inside the ClickFunnels Connect event we just hosted in Salt Lake City.

In the first part of the episode, I share what ClickFunnels Connect actually is, who it’s for, and why we believe it’s the next big chapter for funnel builders, entrepreneurs, and creators looking to grow faster by growing together.

Then you’ll hear from one of our most powerful voices in the marketing world… McCall Jones! Her session on influence and authenticity blew everyone away, and I knew we had to share it with you here.

If you’ve ever struggled to feel confident on camera… or wondered how to build real connection with your audience without trying to be someone you’re not… McCall breaks it all down with frameworks that are both simple and life-changing.

Key Highlights:

Why we created ClickFunnels Connect and how it’s helping entrepreneurs grow together

The hidden reason most people feel awkward on camera (and how to fix it)

How McCall uses the “Stage & Story” method to turn your personality into your superpower

The difference between real influence and trying too hard to be “authentic”

Why copying other marketers kills your connection — and what to do instead

How to show up with more confidence, clarity, and presence in every piece of content

This episode is packed with strategy, identity shifts, and the kind of clarity that can transform your marketing from the inside out. Whether you're already showing up consistently or still finding your voice, McCall’s insights will change the way you think about influence forever.

And if you love it and want more from McCall… Follow her on Instagram at @mccalljonesofficial

Additional Resources for Entrepreneurs

Ready to transform your business and your relationships? Check out these essential resources:

Selling Online Challenge: Join Russell's 3-day virtual event where you'll learn the exact framework for "one-to-many" selling that can help you sell anything to anyone online - even if you're an introvert with zero followers!

ClickFunnels: The #1 funnel builder on the planet that helps you convert your online visitors into paying customers - with the easiest to use, fastest, and most optimized platform for turning clicks into cash!

Subscribe For More Business-Transforming Insights

Don't miss future episodes of The Russell Brunson Show where Russell shares his cutting-edge strategies for building and scaling businesses. Each episode delivers actionable insights from his experience building multiple 8-figure companies and coaching thousands of entrepreneurs.

Frequently Asked Questions

What are reaction videos in marketing?

Short videos where you watch a niche-relevant clip and respond with your expert take. They work because the hook is built in and your value rides existing interest.

Do reaction videos help with lead generation?

Yes. Use comment keywords to trigger DMs, then send long-form content or opt-ins. This turns views into contacts you can nurture through email and community.

How often should I post reaction content?

Daily if possible. At minimum, three times per week. Batch record so you stay consistent while you travel or launch.

What makes a good reaction clip to choose?

Pick clips that touch problems your offer solves. If your product helps with taxes, structure, ads, offers, or content systems, pick clips in that lane so the next step is obvious.

How do I avoid platform penalties for external links?

Keep users on platform. Ask them to comment a keyword. Deliver links in DMs. You keep reach while still moving people into your funnel.

Can this work outside Instagram?

Yes. The format ports to TikTok, Facebook Reels, YouTube Shorts. Use Shorts to feed your long-form YouTube, then your email list and community.

How do I monetize without feeling salesy?

Teach first. Offer a deeper resource second. Inside your free community, show the value ladder. When people ask for help, invite them up.

What if I am not “a natural” on camera?

Practice first-take honesty. Speak to your younger self. Correct, clarify, and add context like you would to a client. The goal is service, not performance.

Final Thoughts

If you want to succeed in 2025, focus on what matters: build break-even funnels, track your key metrics, create more ad content, stay curious, and most importantly—don’t quit. Success comes to those who keep going, stay focused, and never stop learning. Let’s make this your best year yet.