In this episode of The Russell Brunson Show, I take you inside my rare book vault to reveal one of the most powerful success courses ever created… The Master Key System by Charles Haanel. This was the course that helped shape Napoleon Hill’s thinking long before Think and Grow Rich and was even lost to history for 70 years!!

I discuss how I found some original copies of the course, including one I paid $100,000 for, and share some of the most important lessons I’ve ever learned from any book. You’ll also hear the actual testimonial that Napoleon Hill wrote to Charles Haanel in 1919, crediting this course for a big part of his success.

The core message? Your environment doesn’t shape you… Your thoughts about your environment do! And it all ties back to something Haanel called the Universal Mind, the same thing Napoleon Hill would later call the sixth sense. I break down how this concept works, why it's still relevant, and how to actually apply it in your life.

Key Highlights:

If you’ve ever felt like you’re stuck in your circumstances, this episode is a wake-up call. Your thoughts are building your world whether you realize it or not, and once you understand how to direct them, everything changes.

And if you want to get my personal notes from The Master Key System, just click the link in the description and download them for free.

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Don't miss future episodes of The Russell Brunson Show where Russell shares his cutting-edge strategies for building and scaling businesses. Each episode delivers actionable insights from his experience building multiple 8-figure companies and coaching thousands of entrepreneurs.

If you want to succeed in 2025, focus on what matters: build break-even funnels, track your key metrics, create more ad content, stay curious, and most importantly—don’t quit. Success comes to those who keep going, stay focused, and never stop learning. Let’s make this your best year yet.