In 2003, Russell had his first success as an online marketer selling a software called ZipBrander. ZipBrander was a viral marketing tool that not only drove laser-targeted traffic to your website, but helped increase backend profits, automatically.
Two years later in 2005, Russell created another product selling "How To Create A Potato Gun" DVDs. This was a simple instructional course, where buyers had an option to purchase his potato gun kit (which included all the needed supplies) as an upsell. These initial products launched Russell into the world of Internet Marketing, where he quickly became one of the top marketing minds in the world. Within a year of graduating college, he’d made his first million dollars selling his products.
Russell sold everything from shakes and supplements, to coaching, books, consulting, coupons, t-shirts, technology services, and software. He reached top ranking status in several network marketing companies, winning a Ferrari and generating 1.5 million leads in just six weeks.
The limitations and obstacles Russell encountered with the technology required to bring his sales funnels to life, became the birthplace of the idea for his software company, ClickFunnels. Together with his partner Todd Dickerson, Russell launched their sales funnel software in October 2014, and the company grew to $100,000,000 in the first three years. Currently, ClickFunnels has over 100,000 active users.