
Monday, February 02, 2026
In this episode of The Russell Brunson Show, we shift gears from effort to leverage—and focus on the fastest path to results once you understand funnels and selling: speed. Day four of the challenge is all about shortcuts—not the sketchy kind, but the kind that come from stacking the right tools, systems, and leverage so you can move faster without sacrificing quality. This is the day where everything accelerates.
Today, McCall and I break down the “Race to the One Comma Club” by pulling the two biggest speed levers in your business: time and price. You’ll see how AI, when used the right way, can drastically reduce the time it takes to build funnels while simultaneously increasing their quality and value. From creating better offers to building entire funnels in minutes—and even adding recurring services your clients will happily pay for—this session shows you how to compress months (or years) of work into days.
Key Highlights:
This episode is where leverage replaces grind. You’re no longer just learning how to build funnels—you’re learning how to scale your effort, your value, and your income at the same time. When you combine the right strategy with the right tools, speed becomes inevitable. And once you feel that momentum, it’s hard to ever go back.

Ready to transform your business and your relationships? Check out these essential resources:
Selling Online Challenge: Join Russell's 3-day virtual event where you'll learn the exact framework for "one-to-many" selling that can help you sell anything to anyone online - even if you're an introvert with zero followers!
ClickFunnels: The #1 funnel builder on the planet that helps you convert your online visitors into paying customers - with the easiest to use, fastest, and most optimized platform for turning clicks into cash!
Don't miss future episodes of The Russell Brunson Show where Russell shares his cutting-edge strategies for building and scaling businesses. Each episode delivers actionable insights from his experience building multiple 8-figure companies and coaching thousands of entrepreneurs.

Short videos where you watch a niche-relevant clip and respond with your expert take. They work because the hook is built in and your value rides existing interest.
Yes. Use comment keywords to trigger DMs, then send long-form content or opt-ins. This turns views into contacts you can nurture through email and community.
Daily if possible. At minimum, three times per week. Batch record so you stay consistent while you travel or launch.
Pick clips that touch problems your offer solves. If your product helps with taxes, structure, ads, offers, or content systems, pick clips in that lane so the next step is obvious.
Keep users on platform. Ask them to comment a keyword. Deliver links in DMs. You keep reach while still moving people into your funnel.
Yes. The format ports to TikTok, Facebook Reels, YouTube Shorts. Use Shorts to feed your long-form YouTube, then your email list and community.
Teach first. Offer a deeper resource second. Inside your free community, show the value ladder. When people ask for help, invite them up.
Practice first-take honesty. Speak to your younger self. Correct, clarify, and add context like you would to a client. The goal is service, not performance.
If you want to succeed in 2025, focus on what matters: build break-even funnels, track your key metrics, create more ad content, stay curious, and most importantly—don’t quit. Success comes to those who keep going, stay focused, and never stop learning. Let’s make this your best year yet.

RussellBrunson.com © 2025
All Rights Reserved