8 Closing Techniques Everyone Needs with Myron Golden | Russell Brunson
Friday, June 27, 2025
Learn how to increase conversions and close more sales using powerful persuasion techniques from Myron Golden and Russell Brunson.
What are the most effective closing techniques in conversion marketing?
The most effective closing techniques combine psychological principles and ethical influence strategies to guide prospects toward a confident buying decision. In this post, you'll learn eight proven techniques shared by Myron Golden and Russell Brunson—methods that have generated millions in revenue through webinars, events, and sales funnels.
These are actionable strategies that work whether you're selling one-to-one, on stage, or online.
1. Social Compliance: The Power of Micro-Commitments
This is where the sale really starts—before you ever make the offer. Social compliance is all about stacking little yeses. Ask questions your audience can’t help but agree with. Get them nodding. Build the rhythm.
- Easy yes questions
- Micro-agreements
- Prime the mind to say yes again when it matters most
If you’ve ever watched a great webinar or stage pitch and felt yourself leaning in? That’s social compliance in action.
2. Trial Closes: Building Momentum Through "Yes"
You know those moments where a presenter checks in—"Does that make sense?" or "Can you see how this would work for you?" That’s not filler. That’s strategy.
Trial closes aren’t about the close yet—they’re about keeping your audience engaged and emotionally invested. These micro-checkpoints keep the energy up and objections down.
"Before I ever show them how much my solution costs if they say yes, I show them how much it costs to say no to my solution."
3. Overcoming Objections: Handling Resistance with Confidence
Objections aren’t the end—they’re just signals. Signals of uncertainty, fear, or lack of clarity.
Here’s how to handle them:
- Reframe the objection into a possibility
- Anchor the price to the value you’ve built
- Pace and lead them toward belief
Most objections come down to one of two things: “I don’t believe this will work for me” or “I’m not ready.” Your job is to remove those doubts before they become deal-breakers.
4. Emotion, Logic, and Fear: The Three Drivers of Decision
Every buying decision is a tug-of-war between three forces:
- Emotion – the desire
- Logic – the justification
- Fear – the hesitation
When you’re selling, hit all three:
- Stoke the emotional fire
- Back it up with a logical framework
- Point out what’s at stake if they don’t act
People buy with emotion, justify with logic, and move when fear of missing out kicks in.
5. The "All My Cards on the Table" Close
One of the most disarming moves you can make is transparency. Show the price. Show the bonuses. Show the deadline.
Lay it all out and say, "Here’s what it is. You in?"
That level of confidence is contagious. Your audience can feel when you're hiding something—and when you're not. This close cuts through noise and builds trust fast.
6. Kinda Like Bridges: Making Ideas Easy to Understand
You ever hear someone explain something new and then say, “It’s kinda like…”? That’s a bridge—and it’s one of the fastest ways to create clarity.
Use metaphors. Relatable comparisons. Analogies that click.
- "It’s kinda like Netflix for marketers."
- "It’s kinda like Netflix for marketers."
These bridges lower cognitive load and raise belief.
7. Future Pacing: Help Them Imagine the Win
Paint the picture.
Use language that transports your prospect into the future, after the transformation.
- "Imagine logging in to see new leads waiting."
- "Picture your next launch doing $50K instead of $5K."
The clearer the vision, the faster the decision.
8. The Value Stack Close
This is the king. The GOAT. The one that prints money when done right.
Here’s the move:
- List every part of the offer
- Assign real-world value to each
- Stack it high
- Then drop the price
You’re not just revealing the offer—you’re building a no-brainer. You make the deal feel insane to pass up. That’s the psychology behind the stack.
9. Bonus: Why These Techniques Work in Any Funnel
Funnels aren’t just pages—they’re conversations. And every one of these techniques plugs into your funnel like gears in a machine:
- Social compliance in your opt-in copy
- Trial closes in your emails
- Objection handling in your webinar
- Value stack on your order form
They don’t just help you sell. They help you serve by making it easier for your dream customer to say yes.
Additional Resources for Selling Online
Ready to apply closing techniques your business results? Check out these essential resources:
Join Russell's 3-day virtual event where you'll learn the exact framework for "one-to-many" selling that can help you sell anything to anyone online - even if you're an introvert with zero followers!
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FAQs About Closing Techniques
What is the #1 closing technique?
While different contexts call for different techniques, the "value stack close" is consistently one of the most powerful.
How do I know which technique to use?
Start with social compliance and trial closes early in your funnel. Use objection handling, emotion, and logic in your pitch. Close with transparency and value stacking.
Do these techniques work in B2C and B2B?
Yes. Whether you're in business coaching services or ecommerce, these methods align with human psychology, not just industry tactics.
Can I use these in email marketing?
Absolutely. Use micro-commitments in subject lines, trial closes in body copy, and value stacks in your CTA sections.
How can I learn to master these?
Listen to the full podcast episode with Myron Golden and Russell Brunson, and then practice one technique at a time.
Ready to transform your online selling with your authentic marketing approach? Join us at the next Selling Online Event at sellingonline.com. For just $100, you'll get three full days of in-depth training on creating effective one-to-many presentations that convert!
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